The latest version of the Windows operating system Microsoft has 270 million active users eight months after its launch, the company world's largest software said Wednesday.
The number announced by the executive Terry Myerson at an annual meeting of Microsoft for developers in San Francisco, represents a solid start for Windows 10 after the lukewarm reaction of its predecessor, Windows 8. Obtaining a Windows strategy with proposed plans from Microsoft to stay relevant in a mobile world centered on rivals such as Amazon.com, Apple and Google, which have more influence with many consumers and developers.
One reason for the rapid adoption is that Windows 10, released in July, is free for individual consumers who download during its first year. Enterprise customers must pay for Windows 10. An update anniversary will be released this summer will also be free for users already running Windows 10, Myerson said Wednesday.
The gift is an admission by Microsoft that some individuals are willing to pay for the software, and represents a shift to a strategy adopted by most new technology companies attract as many users as possible.
Myerson said before launch that was targeting 1 billion devices with Windows 10 within a few years.
